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The brand remains committed to effective formulas and organic ingredients, now in vibrant, refreshed, sustainable packaging.
January 24, 2025
By: Beauty Packaging Staff
Juice Beauty, a clinically proven, clean skincare brand, marks its 20th anniversary with a powerful mission: “to empower you to age beautifully, not defiantly, with clinically proven skincare solutions.” To mark this anniversary, Juice Beauty has refreshed its brand identity, launched new modern and sustainable packaging, and updated its website. Juice Beauty products will feature vibrant, sleek, modern, and sustainable packaging starting in the summer of 2025. Lance Patterson, Chief Executive Officer of Juice Beauty, said, “Juice Beauty has led the clean beauty movement for two decades with our powerful, clean skincare. Our mission is to empower you to age beautifully, not defiantly, with clinically proven skincare solutions. We are thrilled to introduce this bold new look as we continue our journey.” The brand’s new visual identity captures the essence of Juice Beauty, and the improved website is designed to “inspire and inform.”
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